WCP Zambia
Worth More Alive Campaign
On August 17, 2022, Wildlife Crime Prevention (WCP), the Department of National Parks and Wildlife (DNPW), and the Zambian Airports Corporation Limited came together to launch the “Worth More Alive” campaign.
On August 17, 2022, Wildlife Crime Prevention (WCP), the Department of National Parks and Wildlife (DNPW), and the Zambian Airports Corporation Limited launched the “Worth More Alive” campaign. This initiative addresses wildlife trafficking at Zambia’s international airports, supporting national efforts to prevent illegal wildlife trade and protect biodiversity.
Zambia is home to a range of wildlife species, including elephants, rhinos, pangolins, and big cats, which are targeted by poaching and illegal trade. Airports are key transit points for trafficked wildlife products, making them critical locations for detection, prevention, and enforcement measures. The campaign addresses this by using targeted visual communication and information materials to deter illegal activity.
Visual Communication and Information
The campaign includes life-size sculptures of endangered animals installed at key airport locations. These installations reinforce the message that wildlife has greater value within natural ecosystems than as illegal commodities.
Informational materials placed throughout airport terminals provide:
-
Information on Zambia’s wildlife and its ecological and economic importance
-
Details on legal consequences associated with wildlife trafficking
-
Guidance on reporting suspected wildlife crimes to the appropriate authorities
These materials support informed decision-making and reinforce compliance with wildlife protection laws.
National Context
The campaign reflects Zambia’s long-standing commitment to wildlife protection. National leadership has historically supported conservation and the management of natural resources as part of broader environmental policy.
Operational Impact
Wildlife trafficking is a transnational crime that requires coordinated action. The “Worth More Alive” campaign supports efforts by informing travelers, airport personnel, and relevant authorities about risks and legal implications associated with illegal wildlife trade.
Through coordinated communication and institutional collaboration, the campaign contributes to reducing opportunities for trafficking and strengthening enforcement efforts.
National Conservation Legacy
The “Worth More Alive” campaign reflects Zambia’s long-standing commitment to wildlife conservation, a priority supported by the country’s first president, Dr. Kenneth Kaunda, after whom Kenneth Kaunda International Airport (KKIA) is named.
Dr. Kaunda supported wildlife protection and natural resource management as part of Zambia’s national development and environmental policy. His leadership contributed to the establishment of initiatives such as the Chongololo Clubs, which provided conservation-related information and awareness across Zambia.
The “Worth More Alive” campaign builds on this legacy by reinforcing the importance of wildlife protection and sustainable management of natural resources. Effective conservation supports ecosystem stability, tourism, and the responsible use of natural resources.
A Collective Effort to End Wildlife Trafficking
Wildlife trafficking is a global issue, but local action is key to dismantling the networks that drive it. The campaign encourages travelers, airport personnel, and relevant authorities to report suspicious activities and comply with wildlife protection laws. Through continued awareness and collaboration, Zambia can protect its wildlife for future generations—because they are truly worth more alive.